Torture: when they do it vs when we do it

Jason Leopold made an interesting observation on how the US media are covering what might have happened to US soldier Bowe Berghdahl while in captivity by the Taliban: 

Indeed, the Washington Post even uses the T word in the headline.

Compare this to reporting on what the US has done:

And this from the New York Times: 

So as Squealer in Animal Farm would put it:  "They do it TORTURE, We do it Enhanced Interrogation Techniques."